Client: Fatjoe
Auditing GA4 to make sure it's firing on all cylinders
fatjoe were keen users of GA4 but weren’t entirely sure it was working as expected.
Challenges
The fatjoe team were experiencing:
Erosion of Decisional Confidence: The fatjoe team required validation simply to have “confidence in the decisions being made moving forward.”
Without a trusted baseline, every marketing initiative including from a Mailchimp campaign to scaling ad budgets, is shadowed by second-guessing.
The “Silent Failure” Blindspot: They wanted confidence to ensure that the analytics set up is providing every opportunity to track and grow and provide meaningful analysis.
Our Process
What we did to fix the problem
1. Discovery
I met with the team to run through the challenges they faced and what
2. Audit
I ran through my 70+ checklist for Google Analytics and Google Tag Manager, outlining any issues and challenges.
3. Prioritise
I then provided a prioritised list of actions that the team can action.
4. Video
I provided a video overview of the full audit, outlining how they can improve and the steps they can take to amend some of the issues
What Fatjoe Said
Kyle was fantastic to work with.
From the initial kick-off call there was clear communication throughout and a super useful, clear deliverable at the end.
We’ve now got an actionable list of things to implement and we’ll more than make back the price of the audit through refinement and renewed confidence in our decision making based on our GA4 outputs.
Marketing Manager, Fatjoe
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