Digital Marketing Workshop
Get your Business Ready for the tourist season
Join me, a local Digital Specialist, for a half-day, jargon-free workshop designed specifically for Orkney business owners.
We are going to talk about how to make your business more visible online — making sure that when the tourist season arrives, the customers come to you.
February 19th 2026 – 09:30 – 12noon – The Old Library, Kirkwall
The Agenda
What you'll learn
The Map
How to claim, verify, and optimise your Google Business Profile. This is the #1 way to get footfall from tourists wandering around town looking for a coffee or a gift.
Keywords
Stop guessing what people search for. Use free tools to understand how people are searching —and how to use the words to bring in your customers
Social Media
Understand the value of social media - and where it works - and where it doesn't - including paying for visibility
AI
Understand how to use AI to speed up your digital marketing needs to free up your time for wowing customers
Pricing
Half day Workshop for just £25
Grab your seat today
£25
+ VAT per person
Why attend?
Who is this for?
B&B and Self-Catering Owners who want direct bookings rather than paying huge fees to Airbnb or Booking.com.
Craft & Jewelry Makers who want visitors to find their workshop/studio.
Tour Guides looking to fill their diary before the season starts.
Cafe & Restaurant Owners who want to be the top choice for "Lunch in Orkney."
Why trust me with your precious time?
I live here.
I work here.
I know that doing business in Orkney is different.
I don’t use “big city” marketing tactics; I use strategies that work for our islands.
My goal isn’t just to improve your website; it’s to help the whole Orkney tourism economy thrive. When one of us looks good, we all look good.
Location and Times
February 19th 09:30am - 12noon Location: The Old Library, Kirkwall
£25
+ VAT per person
Pricing
Half day Workshop for just £25
Grab your seat today
£25
+ VAT per person