GA4 Path Exploration
June 8, 2025
Discover how to use the GA4 Path Exploration report to uncover insights into your website’s user behaviour.
Helping you take your data to the next level
Analytics & Data Professional services for your business.
I've worked with
Hello!
That's me - Kyle Rushton McGregor!
I have been working in PPC and SEO for over a decade now. I have expertise in supporting charities, SAAS and B2C – helping them drive more traffic and conversions. My experience covers
My Services
Analytics Support to Suit You
Analytics Support
You can't manage, what you can't measure so it's vital to ensure your tracking is set up correctly
GA4 Course
Supercharge your GA4 knowledge with my course - specifically designed for digital marketers
GA4 Power Hour
Got a burning question? Can't quite figure something out? Grab me for an hour and let's tackle it together
Client Testimonial
"Kyle is an incredibly knowledgable SEO specialist"
Hannah Sweetnam, Digital Marketing Manager
"Kyle's knowledge of SEO best practice is spot on."
Frankie Ball, Senior Channel Marketing Manager
Read My Blog
Unassigned in GA4
June 5, 2025
Are you seeing Unassigned in GA4 – what does it mean? How can you fix it?
GA4 Key Events
June 5, 2025
Confused by GA4 events and why “conversions” are now “key events”? Learn more here.
Annotations in GA4
March 23, 2025
GA4 now has annotations! Learn how to add notes to your GA4 reports to track algorithm updates, content changes etc. Learn more here
Custom Overview Report in GA4
February 19, 2025
Looking for an easy way to get info from GA4 without navigating various reports, a report snapshot is a great solution. Learn more here.