Direct Traffic in GA4
Understand Direct Traffic in GA4 – and diagnose why it might be there.
Read The Blog
Tips, guides, and technical help
Featured Posts
Find & Fix Underperforming Content with GA4, Screaming Frog & AlsoAsked
Find out how to fix content with GA4, AlsoAsked and Screaming Frog
Unassigned in GA4
Are you seeing Unassigned in GA4 – what does it mean? How can you fix it?
AI Channel in GA4
If you want to get clearer on AI traffic in GA4 then find out how to build a specific channel and gain the insights you need.
Cohort Reports
January 10, 2026
Learn to use GA4 Cohort Explorations to track retention, spot trends, and refine your marketing strategy.
Segment Overlap Report
January 6, 2026
Learn to use the GA4 Segment Overlap report to isolate complex user groups and build better retargeting lists
How to Fix the China & Singapore Bot Issue
December 31, 2025
Seeing a sudden surge in traffic from China or Singapore? Learn more about it here
Entrances in GA4
December 24, 2025
Confused by Entrances in GA4? Discover more about this metric here.
Tracking Emails in GA4
December 20, 2025
Learn the correct approach to track email campaigns accurately in Google Analytics 4.
UTMs in GA4
December 17, 2025
Learn how to use UTM parameters and ensure every click is accounted for.
Realtime Reports in GA4
December 11, 2025
Here’s how to use the realtime reports properly, avoid common data traps, and debug your campaigns like a pro.
Revenue per channel in GA4
December 5, 2025
Not sure where to look when you want to see revenue by channel? Find out the different approaches here.
GA4 Session Explained
December 2, 2025
Confused by sessions in Google Analytics 4? Get to grips with this often used, often misunderstood metric
Understanding the Pages and Screens Report
December 1, 2025
Learn to use the GA4 Pages and Screens report to analyse engagement, filter content, and measure specific page performance.
The Author
That's me - Kyle Rushton McGregor!
I’m an analytics professional with over 10 years of experience supporting organisations drive their traffic and leads.
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