Direct Traffic in GA4
Understand Direct Traffic in GA4 – and diagnose why it might be there.
Read The Blog
Tips, guides, and technical help
Featured Posts
Find & Fix Underperforming Content with GA4, Screaming Frog & AlsoAsked
Find out how to fix content with GA4, AlsoAsked and Screaming Frog
Unassigned in GA4
Are you seeing Unassigned in GA4 – what does it mean? How can you fix it?
AI Channel in GA4
If you want to get clearer on AI traffic in GA4 then find out how to build a specific channel and gain the insights you need.
The Search Box in GA4
March 15, 2026
The Search Box is super cool – and a hidden time saver. Check it out.
Simplify GTM: How Lookup Tables Clean Up Your Tracking
March 15, 2026
Learn how Google Tag Manager lookup tables streamline analytics setups and reduce human error.
Google Business Profile Tracking in GA4
March 12, 2026
Learn how to accurately track Google Business Profile traffic in GA4.
Device Category in GA4
March 8, 2026
Learn how to find and customise the GA4 device category report to track mobile versus desktop conversions.
Automate GA4 Reports: A Guide to Scheduled Emails
March 1, 2026
Find out how to schedule automated GA4 reports via email.
5 Underrated GA4 Features
February 25, 2026
Learn 5 hidden features, from content groups to custom insights, that will make your tracking incredibly efficient.
Traffic Acquisition Reports in GA4
February 17, 2026
Learn to use the Traffic Acquisition report in GA4 to track sessions, revenue, and key events accurately.
How to Scale Your Tracking with GTM Base Containers
February 12, 2026
Learn how to use GTM Base Containers to standardise tracking, improve efficiency, and delight your clients.
Why Your GA4 Reports and Explorations Don’t Match
February 7, 2026
Ever noticed different numbers in GA4 Reports vs Explorations? Learn the 6 technical reasons why discrepancies happen
The Author
That's me - Kyle Rushton McGregor!
I’m an analytics professional with over 10 years of experience supporting organisations drive their traffic and leads.
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