Direct Traffic in GA4
Understand Direct Traffic in GA4 – and diagnose why it might be there.
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Tips, guides, and technical help
Featured Posts
Find & Fix Underperforming Content with GA4, Screaming Frog & AlsoAsked
Find out how to fix content with GA4, AlsoAsked and Screaming Frog
Unassigned in GA4
Are you seeing Unassigned in GA4 – what does it mean? How can you fix it?
AI Channel in GA4
If you want to get clearer on AI traffic in GA4 then find out how to build a specific channel and gain the insights you need.
Revenue per channel in GA4
December 5, 2025
Not sure where to look when you want to see revenue by channel? Find out the different approaches here.
GA4 Session Explained
December 2, 2025
Confused by sessions in Google Analytics 4? Get to grips with this often used, often misunderstood metric
Understanding the Pages and Screens Report
December 1, 2025
Learn to use the GA4 Pages and Screens report to analyse engagement, filter content, and measure specific page performance.
Order Coupons in GA4
November 23, 2025
Learn how to track, analyse, and attribute coupon revenue in GA4.
Analytics Alerts into Slack
November 21, 2025
Learn how to route GA4 and GTM alerts directly to Slack for immediate team visibility.
Direct Traffic in GA4
November 15, 2025
Understand Direct Traffic in GA4 – and diagnose why it might be there.
Reporting Identity in GA4
November 8, 2025
Learn more about Reporting Identity in GA4 and how you can use it.
Content Groups in GA4
October 27, 2025
Learn how to use GA4 content groups to get smarter, high-level insights from your analytics.
What is the first_visit event
October 19, 2025
Spotted the ‘first_visit’ event in GA4? Find out what it means.
The Author
That's me - Kyle Rushton McGregor!
I’m an analytics professional with over 10 years of experience supporting organisations drive their traffic and leads.
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