
GTM Version Summaries: A Practical Guide
Discover Version Name and Version Description best practice
I’m an analytics professional with over 10 years of experience supporting organisations drive their traffic and leads.

I originally started out as a SEO focused digital marketer working for B2b brands, charities and e-commerce. In time though, I started to focus more on analytics – and that’s where I’ve ended up!
My experience includes:
and much more

I am passionate about connecting data to action.
And I love working with people who want to see their goals and KPIs go in the right direction.
Whether it’s building out the meaningful measurement in analytics, creating reports that actually drive action or helping debug that thing you think is just not working right.
I love working with in-house teams, fellow freelancers and digital agencies.
I am the freelance support you need.
How I'm using AI
I use a Google Gemini Gem to turn transcripts into blogs.
This means that I speak out my blogs, and use AI to turn those into blogs with headings and additional structure.
I find this a much more suitable approach to creating blogs – I think I would get stuck and distracted otherwise.
No imagery is AI created.
It is then reviewed, amended and added to by me – often adding in my own thoughts and approaches I’ve taken with clients.
Most of the blog ideas come from actual discussions with clients – and responding to their questions.

Discover Version Name and Version Description best practice

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