User Metrics in GA4
July 20, 2024
Active users, new users, total users – discover what they are & the impact on your understanding of your site’s performance.
Helping you take your data to the next level
Analytics & Data Professional services for your business.
I've worked with
Hello!
That's me - Kyle Rushton McGregor!
I have been working in PPC and SEO for over a decade now. I have expertise in supporting charities, SAAS and B2C – helping them drive more traffic and conversions. My experience covers
My Services
Analytics Support to Suit You
Analytics Support
You can't manage, what you can't measure so it's vital to ensure your tracking is set up correctly
GA4 Course
Supercharge your GA4 knowledge with my course - specifically designed for digital marketers
GA4 Power Hour
Got a burning question? Can't quite figure something out? Grab me for an hour and let's tackle it together
Client Testimonial
"Kyle is an incredibly knowledgable SEO specialist"
Hannah Sweetnam, Digital Marketing Manager
"Kyle's knowledge of SEO best practice is spot on."
Frankie Ball, Senior Channel Marketing Manager
Read My Blog
Search Console in GA4
July 9, 2024
Integrate Google Search Console into GA4 for actionable insights. Discover how to do it here from a GA4 expert
SEO Report in GA4
July 4, 2024
Create an SEO report in GA4 to give you actionable insights at the click of a button. Let’s get stuck in.
Unassigned in GA4
June 26, 2024
Are you seeing Unassigned in GA4 – what does it mean? How can you fix it?
The Funnel Report in GA4 – How to Visualise and Increase Revenue and Conversion
June 22, 2024
Discover how to get the most out of the funnel report