GTM Tips
March 28, 2025
Blog that accompanies my BrightonSEO speech. GTM tips to elevate your analytics game.
Helping you take your data to the next level
Analytics & Data Professional services for your business.
I've worked with
Hello!
That's me - Kyle Rushton McGregor!
I have been working in PPC and SEO for over a decade now. I have expertise in supporting charities, SAAS and B2C – helping them drive more traffic and conversions. My experience covers
My Services
Analytics Support to Suit You
Analytics Support
You can't manage, what you can't measure so it's vital to ensure your tracking is set up correctly
GA4 Course
Supercharge your GA4 knowledge with my course - specifically designed for digital marketers
GA4 Power Hour
Got a burning question? Can't quite figure something out? Grab me for an hour and let's tackle it together
Client Testimonial
"Kyle is an incredibly knowledgable SEO specialist"
Hannah Sweetnam, Digital Marketing Manager
"Kyle's knowledge of SEO best practice is spot on."
Frankie Ball, Senior Channel Marketing Manager
Read My Blog
Annotations in GA4
March 23, 2025
GA4 now has annotations! Learn how to add notes to your GA4 reports to track algorithm updates, content changes etc. Learn more here
Custom Overview Report in GA4
February 19, 2025
Looking for an easy way to get info from GA4 without navigating various reports, a report snapshot is a great solution. Learn more here.
AI Channel in GA4
January 2, 2025
If you want to get clearer on AI traffic in GA4 then find out how to build a specific channel and gain the insights you need.
Cross Network in GA4
December 30, 2024
Are you seeing cross network in GA4. Find out what it is here.
Search Terms in GA4
November 24, 2024
Learn how to find and analyse search terms in GA4. Get actionable tips in this comprehensive guide.