Direct Traffic in GA4
November 15, 2025
Understand Direct Traffic in GA4 – and diagnose why it might be there.
Hello, my name is Kyle!
I love data, so you don't have to
I help digital marketers and organisations replace confusion with clairty about their data with expert training, audits and insights.
My Services
Analytics Support to Suit You
Analytics Support
You can't manage, what you can't measure so it's vital to ensure your tracking is set up correctly
GA4 Course
Supercharge your GA4 knowledge with my course - specifically designed for digital marketers
Power Hour
Got a burning question? Can't quite figure something out? Grab me for an hour and let's tackle it together
I've worked with
Client Testimonial
His work was always high quality, detailed and delivered on time.
Kyle is not only knowledgeable, he is a joy to work with
Read My Blog
Cohort Reports
January 10, 2026
Learn to use GA4 Cohort Explorations to track retention, spot trends, and refine your marketing strategy.
Segment Overlap Report
January 6, 2026
Learn to use the GA4 Segment Overlap report to isolate complex user groups and build better retargeting lists
Reporting Identity in GA4
November 8, 2025
Learn more about Reporting Identity in GA4 and how you can use it.