Reporting Identity in GA4
November 8, 2025
Learn more about Reporting Identity in GA4 and how you can use it.
Helping you take your data to the next level
Analytics & Data Professional services for your business.
I've worked with
Hello!
That's me - Kyle Rushton McGregor!
I empower digital marketers and organisations master their data better to drive actions that make a difference through expert training, audits and insights.
My Services
Analytics Support to Suit You
Analytics Support
You can't manage, what you can't measure so it's vital to ensure your tracking is set up correctly
GA4 Course
Supercharge your GA4 knowledge with my course - specifically designed for digital marketers
Power Hour
Got a burning question? Can't quite figure something out? Grab me for an hour and let's tackle it together
Client Testimonial
His work was always high quality, detailed and delivered on time.
Kyle is not only knowledgeable, he is a joy to work with
Read My Blog
AI Channel in GA4
January 2, 2025
If you want to get clearer on AI traffic in GA4 then find out how to build a specific channel and gain the insights you need.
Search Console in GA4
July 9, 2024
Integrate Google Search Console into GA4 for actionable insights. Discover how to do it here from a GA4 expert
Search Terms in GA4
November 24, 2024
Learn how to find and analyse search terms in GA4. Get actionable tips in this comprehensive guide.
Actionable Looker Studio Reports
August 22, 2024
Looker Studio reports don’t have to be bland and boring. Find out ways to make them more actionable here.